Match IQ GmbH, which has been part of the SPORT1 MEDIEN Group since August 2018, is a full-service event and sports consulting agency. The agency, which was founded in 2013 and is based in Munich, Hamburg and New York, has its core competence in event conception, organization, medialization, and marketing. As an official and long-term partner, Match IQ advises national and international top clubs with their sporting preparation & friendly match acquisition, global marketing tours and ​​international strategy consulting. Match IQ draws on an international network and, together with the clubs and sponsors, creates new approaches to generate economic added value. The agency also develops innovative sports marketing concepts for club brands, associations, rights holders, and sponsors.

Match IQ has been a reliable partner of ours for many years now. We look forward to continuing our journey in the United States together with them in the years to come and to broadening Schalke 04‘s reach overseas even more.

— Alexander Jobst - Former Board Member Marketing & Communications of FC Schalke 04