Match IQ GmbH, which has been part of the SPORT1 MEDIEN Group since August 2018, is a full-service event and sports consulting agency. The agency, which was founded in 2013 and is based in Munich, Hamburg and New York, has its core competence in event conception, organization, medialization, and marketing. As an official and long-term partner, Match IQ advises national and international top clubs with their sporting preparation & friendly match acquisition, global marketing tours and international strategy consulting. Match IQ draws on an international network and, together with the clubs and sponsors, creates new approaches to generate economic added value. The agency also develops innovative sports marketing concepts for club brands, associations, rights holders, and sponsors.
Match IQ has been a reliable partner of ours for many years now. We look forward to continuing our journey in the United States together with them in the years to come and to broadening Schalke 04‘s reach overseas even more.
Portfolio
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November 2019Eintracht Frankfurt and Hertha Berlin spending their winter training camp in Florida, USA
The Bundesliga giants will open the Florida Cup event with an exhibition match at the Al Lang Stadium in Saint Petersburg on January 8th, 2020
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October 2019Hertha Berlin and Match IQ sign multi-year contract
Hertha Berlin joins the Match IQ Americas family
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October 2019Match IQ and FC Schalke 04 partner in the USA
Match IQ opens new office in New York and signs multi-year deal with FC Schalke 04
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August 2019Roman Bürki
Borussia Dortmund shot stopper is a huge NFL fan and travelled to the US this summer to learn more about the sport, the specific kicking techniques and its players. Match IQ helped organise a meeting with Carolina Panthers superstar Cam Newton during his stay.
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August 2019Official Partner of Florida Cup
Match IQ is proud to be the official European partner agency of the Florida Cup and has taken European giants such as Ajax Amsterdam, PSV Eindhoven, Schalke 04, Eintracht Frankfurt and VfL Wolfsburg to the Sunshine State.
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August 2019US Tour Hertha Berlin
Germany’s capital is home to Hertha, Berliner Sport-Club, commonly known as Hertha BSC or Hertha Berlin. Their 2019 #TearDownWallsTour took them to Minnesota, Madison and LA. Match IQ was trusted to take control of the organisation and implementation of their inaugural US Tour.